Paramount Plus – Bold New Ways To Market in the 21st Century
Paramount+ is a great example of the bold new ways to market in the 21st century. Paramount is launching a whole series of content and shows, as well as interesting methods of collecting marketing information in the internet age.
It has made use of a full page ad that takes the form of an infomercial which also doubles as a questionnaire. The questionnaire is so creatively crafted you could very well complete it before realizing…”Oh heck, I hate those damn questionnaires!”
Coupled with the one page infomercial/questionnaire, are dazzling animated graphics to keep the user interested and engaged while extracting invaluable marketing info for Paramount.
In the end, the messaging is clear. Welcome to Paramount+, Paramount’s new live streaming TV service featuring over 30k pieces:
From Paramount+:
Paramount+ is finally here. Stream live TV and hit shows from CBS, as well as over 30,000 episodes and movies from BET, Comedy Central, MTV, Nickelodeon and Smithsonian Channel. Enjoy fan-favorites, captivating characters and explore new worlds in the growing collection of Paramount+ Originals. Access hundreds of iconic movies from Paramount Pictures and always stay in the conversation with the best in live events, reality competitions, sports and news. Paramount+ is peak streaming. To learn more, visit paramountplus.com.
